期刊


ISSN0143-6570
刊名Managerial and decision economics
参考译名管理与决策经济学
收藏年代2002～2024



全部

2002 2003 2004 2005 2006 2007
2008 2009 2010 2011 2012 2013
2014 2015 2018 2019 2020 2021
2022 2023 2024

2020, vol.41, no.1 2020, vol.41, no.2 2020, vol.41, no.3 2020, vol.41, no.4 2020, vol.41, no.5 2020, vol.41, no.6
2020, vol.41, no.7 2020, vol.41, no.8

题名作者出版年年卷期
Developing the e‐commerce sector for the fishery industry: What business are we really in?Alemu Mohammed Hussen; Sigurdsson Valdimar; Fagerstr?m Asle; Foxall Gordon Robert20202020, vol.41, no.2
The marketing firm: Retailer and consumer contingenciesLarsen Nils Magne; Sigurdsson Valdimar; Breivik J?rgen; Fagerstr?m Asle; Foxall Gordon R.20202020, vol.41, no.2
Exploring customer online reviews for new product development: The case of identifying reinforcers in the cosmetic industryHaddara Moutaz; Hsieh Jenny; Fagerstr?m Asle; Eriksson Niklas; Siguresson Valdimar20202020, vol.41, no.2
The relationship between the firm's social media strategy and the consumers' engagement behavior in aviationSigurdsson Valdimar; Larsen Nils Magne; Sigfusdottir Arna Dogg; Fagerstr?m Asle; Alemu Mohammed Hussen; Folwarczny Michal; Foxall Gordon20202020, vol.41, no.2
The marketing firm: Recent theoretical and empirical developmentsMenon R.G. Vishnu20202020, vol.41, no.2
Issue Information 20202020, vol.41, no.2
The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation processFagerstr?m Asle; Bendheim Liv Marie; Sigurdsson Valdimar; Pawar Sanchit; Foxall Gordon R.20202020, vol.41, no.2
When individuals behave as marketing firms: Probability discounting and reputation in peer‐to‐peer marketsBonafé‐Pontes Andressa A.; Oliveira‐Castro Jorge M.; Foxall Gordon R.20202020, vol.41, no.2
Marketing firm performance: When does marketing lead to financial gains?Porto Rafael Barreiros; Foxall Gordon Robert20202020, vol.41, no.2
The theory of the marketing firmFoxall Gordon R.20202020, vol.41, no.2
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